If you're still cold calling you may want to add in a few more methods for obtaining clients. One very effective method is using a website. A few good reasons a website is great is because it provides great leverage, it's fairly cheap, and it has the ability to be seen anywhere around the world.
You may be wondering if you need a website if you're just selling a product or service to a local market. With all the benefits of a website and the low cost, it may be very beneficial for you to have one.
For example I know several salespeople who sell door-to-door. You wouldn't think a salesperson like that would need a website. However, I know that the smart ones have implemented a website into their cold calling activities and it increases their results substantially.
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One of the reasons that a website is beneficial is because it gives you credibility. If a business or professional salesperson doesn't have a website it looks unprofessional. A website lets people know that you are serious about your work and you have put forth some effort.
Another reason a website is a good idea is that you can communicate a lot more information about yourself and your products without taking the time. You write about yourself and your products once and then post it on the website to be read by thousands of people. That is great leverage.
The website can also collect your prospects name and email so you can send them product updates, news, and ultimately keep marketing to them until they buy.
To obtain a website all you need is a domain name, hosting, and someone to put it up for you. There are hundreds of hosting companies out there and most of them will let you buy your domain name from them as well. After you have purchased your hosting and domain name you need someone to design a site for you.
A website for a salesperson can be very simple and therefore fairly cheap to hire someone to put it together for you. You can find website designers at guru.com or elance.com. You can go to those sites and set your price as to how much you're willing to pay. People who are willing to do the job for the amount offered will contact you and take it from there.
After you have the site up make sure that your website address is on ALL your marketing materials. The website is no good if no one knows about it.
So if you're a salesperson who is still wondering about a website you have to realize that there are a lot of benefits and not a lot of costs. A website can be a great way to prospect for clients and to convert sales.
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